Steve Nash is not new to the business side of being an athlete, earlier this year Steve Nash has been hammering out a deal with Chinese shoe company Luyou, the two time MVP will be the company's brand ambassador while the company will allow for Steve Nash and his foundation to further their efforts in assisting the underserved children. Steve Nash does not base business decisions on how much and how fast he can be making money but rather how the business deal will benefit the Steve Nash Foundation and the kids. Luyou is confident in Nash's ability to lift the company onto the global stage, with hopes of opening flagship stores in major cities such as Shanghai or Beijing. Luyou is committed to cost control of their products helping them remain competitive with other retailers. Steve Nash is not the first NBA player to sign a shoe deal with an Asian shoe company Peak outfitting Jason Kidd with shoes on the basketball court.
Here is an article about the shoe deal made in heaven: Steve Nash & Luyou
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| Steve Nash visited China earlier this summer for the official unveiling of Luyou's logo. |
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| Unveiling of Luyou Steve Nash 1 |
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| Luyou Steve Nash 1 Hope i can get my hands on a pair of these shoes! Catch you on the other side! Follow me on Twitter: @the_real_alyssa |
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